Meet the team behind Hook Alliance

Michael Laufer, CFC

Michael Laufer is an entrepreneur, business advisor, and relationship driven connector with over two decades of experience helping people and organizations identify opportunities for growth.

As Founder and CEO of Hook Alliance, Mike brings together a diverse network of professionals, entrepreneurs, business owners, investors, and strategic partners across recruiting, franchise ownership, business growth and M&A, and longevity and wellness.

Mike is also the founder of RecruitHook and a Certified Franchise Consultant (CFC). Throughout his career, he has built his reputation on developing long term relationships, understanding what people and businesses truly need, and connecting them with the right talent, resources, partnerships, and opportunities.

His approach is highly personal and entrepreneurial. Rather than looking at recruiting, business ownership, growth, and wellness as separate conversations, Mike sees the connections between them, and uses the Hook Alliance network to help clients navigate those opportunities.

At the heart of Mike's philosophy is a simple belief: the right relationship can change the trajectory of a career, a business, or an investment. Hook Alliance was created to bring those relationships together under one trusted platform.

Robyn Winter

Robyn Winter is a seasoned business leader and relationship builder with more than two decades of experience spanning healthcare, wellness, strategic partnerships, and business development.

Throughout her career, Robyn has built a reputation for creating meaningful connections, understanding the unique needs of her clients, and bringing together the right people, ideas, and opportunities. Her relationship first approach, combined with extensive experience in healthcare and medical innovation, has naturally led her into the rapidly evolving world of longevity and personalized wellness.

As COO of Hook Alliance, Robyn helps shape the organization's strategic direction, partnerships, and growth across its interconnected business platforms. Through VitalHook, she works with luxury hospitality groups, private clubs, residential communities, corporate organizations, wellness destinations, and individuals to thoughtfully integrate innovative longevity, recovery, and wellness solutions into the environments where people live, work, travel, and recharge.

Robyn is especially passionate about making advanced wellness feel both elevated and approachable, connecting clients with carefully selected technologies, experiences, and strategic partners designed to support how people want to live and feel today and in the years ahead.

At the heart of Robyn's work is a simple philosophy: the strongest opportunities begin with trust, genuine relationships, and an understanding of what matters most to the people behind the business.

Robyn is a graduate of Indiana University Bloomington and is based in South Florida.

Nina Prall

Nina Prall is an experienced recruiting and human resources professional with more than two decades of experience identifying talent, building relationships, and helping organizations grow. As Director of Recruiting at RecruitHook, Nina leads candidate sourcing and evaluation across multiple industries, with a strong focus on matching the right people with the right opportunities.

With a background spanning recruiting, HR, operations, and organizational leadership, Nina brings an intuitive understanding of both people and business. Known for her ability to quickly recognize talent and build genuine connections, she plays an integral role within Hook Alliance, helping connect individuals and organizations with opportunities for long-term growth and success.