FOR IMMEDIATE RELEASE

Boca Raton, Florida October 5th 2026: Mike Laufer, founder of RecruitHook, today announced the launch of Hook Alliance, a relationship-driven advisory firm that brings recruiting, franchise ownership, longevity and wellness, and business growth under one roof.

RecruitHook has more than 2 decades of placement history with companies of every size and type. Over those years, the conversations kept going further. Candidates tired of corporate life asked about owning a business. Owners who hired through RecruitHook started asking about growth and succession. Employers asked what they could offer their people beyond a paycheck. Hook Alliance is the answer to those conversations.

RecruitHook is not going away. It is where the story started, and it continues as one of four divisions under Hook Alliance:

  • RecruitHook | Talent and recruiting for companies of every size
  • FranchiseHook | Franchise advisory for people exploring business ownership, with access to more than 600 franchise brands through IFPG, at no cost to the candidate
  • VitalHook | Longevity and wellness advisory, with equipment from Protocol⁴ Health
  • GrowthHook | Business growth and M&A advisory, in strategic partnership with Business Exit Advisors

The four divisions share one Strategic Partner Network, so one relationship can lead to whatever comes next.

“I’ve always believed the right relationship can change the direction of a career, a business or an investment. Over the years, our clients have trusted us with more than finding their next hire—they’ve turned to us for guidance on growth, ownership and what comes next. We created Hook Alliance to bring that expertise together, built on the relationships and trust that have always been at the heart of our work,” said Mike Laufer, Founder and CEO of Hook Alliance and a Certified Franchise Consultant (CFC).

Hook Alliance is led by Mike Laufer, Founder and CEO; Robyn Winter, Chief Operating Officer; and Nina Prall, Director of Recruiting.

“The strongest opportunities start with trust. At Hook Alliance, we build on that trust by understanding our clients’ goals and connecting them with the right people and expertise as those goals evolve. We want every client to feel they have a team they can turn to for their next chapter,” said Robyn Winter, COO of Hook Alliance.

More information is available at https://hookalliance.com.

About Hook Alliance

Hook Alliance is a relationship-driven advisory firm founded by Mike Laufer. It brings recruiting, franchise ownership, longevity advisory, and growth and M&A advisory under one roof, so the people it works with have one relationship instead of four. Its mission is to connect people with opportunities that create meaningful growth, professionally, personally and financially.