Launch in stages, starting with the clients you already have. Brief your staff first, set up booking in the system clients already use, invite existing clients to try the service, collect their feedback, adjust, and only then promote it more widely. Each stage gives you information before you spend money reaching new customers. At every stage, keep descriptions of the service within the marketing rules for your industry and location.
VitalHook helps medical and wellness practices, gyms and recovery centers, hotels and spas, and employers decide which longevity and wellness services fit their business. This post covers the launch side: what to tell the clients you already have, and how to get them to try it.
Why start with existing clients?
Your current clients already know your business, your staff and your standards. They are the easiest people to reach and the most likely to try something new from you. Their response tells you whether the service fits, how it should be scheduled and what questions people ask, before you promote it to anyone else.
What does a staged launch look like?
| Stage | What happens | What you learn |
|---|---|---|
| 1. Staff briefing | Everyone who talks to clients learns what the service is, how a session runs and how to book it | Whether your team can explain it simply and consistently |
| 2. Booking set up | The service is added to the booking system and price list clients already use | Whether booking works without extra steps |
| 3. Demo day or trial sessions | Existing clients are invited to try the service | How many are interested, and what they ask |
| 4. Feedback | Staff and clients say what worked and what did not | What to change in scheduling, packaging or wording |
| 5. Wider launch | You promote the service to new customers | Whether demand holds beyond your existing clients |
Give each stage a date and an owner, so the launch keeps moving.
What will clients ask?
| What clients ask | What to tell them |
|---|---|
| What is it? | A plain description of the equipment or program and what a session involves |
| How long does it take? | Session length and how it fits around what they already do with you |
| Who runs it? | The staff member or provider who supervises it |
| How do I book? | The simplest way to schedule, ideally the way they book now |
| What does it cost? | The price, package or membership option |
| Is it right for me? | For anything health-related, point them to their own licensed healthcare provider |
Brief your staff with these answers before stage 3, so every client hears the same thing.
What should you be careful about?
Describe the experience and the logistics, and leave health claims out. Claims about health products are regulated by the Federal Trade Commission, and claims about equipment that is a regulated medical device also fall under FDA rules. Have your compliance advisor or attorney review your wording. For more on what to have in place first, see what you need before adding longevity services, and for pricing and packaging, see how a gym or spa should price new wellness services.
How does VitalHook help?
We start with your business: your space, your customers, your team, your budget and how the service fits what you already offer. Where it helps, we arrange a demonstration of the equipment or program, including at Protocol⁴ Health's Boca Raton showroom or its West Palm Beach location. Then we lay out the combination of services, equipment and structure we recommend, and why, and you decide with your own advisors before anything is purchased.
Frequently asked questions
How long should a launch take?
Long enough for existing clients to try the service and for you to act on their feedback. Set dates for each stage before you start.
Should we offer free trial sessions?
A trial or demonstration often helps clients understand a service they have not used before. Decide the terms in advance so they support your pricing plan.
Can our staff talk about health benefits?
Keep staff talking points within your marketing rules, and direct health questions to the client's own licensed healthcare provider.
Can VitalHook help with how we describe the service?
We help you plan the service as a business decision, and VitalHook does not make health claims. How you describe the service to customers belongs with your compliance and legal advisors.
Information here is educational and business-oriented. It is not medical, legal or marketing compliance advice and is not a substitute for guidance from a licensed healthcare provider or your own attorney.
Planning a new service? Book a VitalHook consultation.